4/4/12
"March Madness and Social Media"
The article that I am going to be writing about is “March
Madness and Social Media”. This was not an article, but a video and it was very
well done. The two men in the video really knew what they were talking about
and clearly have a wealth of knowledge on the topic. What they were discussing
was sports and social media and the relationship between the two. The overall
verdict was that sports and social media go very well together, if executed
properly. Some professional organizations understand how to utilize the
advantages of social media, others do not. In today’s society, nearly every
sports team or business has a Facebook and twitter page devoted to that
organization. These webpages can offer free ticket giveaways, chances to meet
the athletes, or even give the fans information about how the team is doing in
a game or what they are up to in the off-season. At this point, it would be a
disadvantage for a team to not have a Facebook or twitter page. In today’s
culture that is dominated by social media, having a social media outlet can be
extremely beneficial for a team and can attract new fans that they perhaps
could not otherwise. On Facebook, a majority of sports teams make events for
their upcoming games, which promotes awareness of when the team will be playing
as well as offering a place for fans to post comments about the game. Some very
progressive teams have even opened up message boards for their fans on Facebook
or twitter to ask questions to the management or players and post suggestions
for the team. This practice makes the fans truly feel like they are part of the
team and it goes a very long way in securing loyal fans for life. As stated in
the interview, almost every member of an organization has a twitter account
now, and often times information from an organization will leak out before it
is supposed to because so many of the employees are on social media and they
reveal the news. In the world of sports, and our society in general, social
media is a force that simply cannot be stopped, and you might as well join in
if you have not already.
I agree with everything you have posted in your response. Social media is one of the biggest reasons professional teams keep so many fans interested. On twitter if you “follow” a teams organizations you constantly get ticket information, access to the teams schedule and news alerts. The marketing officer of each company has a special obligation of keeping these pages up to date with new information and new prizes/giveaways at all times. When they do this it keeps people constantly checking out that specific organization and other people will start to get inspired as well. I agree with you when you say how fan message boards keeps fans feeling like they are part of the team and how they will become devoted for life. These little things like message boards can be the underground key to keeping your fans happy and devoted to your organization.
ReplyDelete